Ways to Find a Brilliant Direct Marketing Copywriter
How to Determine if Your Copywriter is Worth It
If you wish to use the internet to make money, you'll need a site. That web site has to be well written, particularly if you're hoping it will generate an income. Unless you are a seasoned Direct Response Copywriter yourself, you will want to employ a Direct Response Copywriter to compose the text for your site. An expert Direct Response Copywriter can help you generate more money than you could hope to see if you tried to write the copy yourself. Obviously, not all copywriters are created equal. Some of them are really talented. Some dream of having talent but are just trying to make some bucks because they've heard that online direct response copywriting is easy. Here is how you can tell the good from the bad.
Does the Direct Response Copywriter have a site of his or her own? Any Direct Response Copywriter that wishes to write web copy should have a web site that houses their biography, their resume, several samples and whatever else they feel the need to share. If they don't have a website of their own, how will they be able to help you with your own website? Pay attention to the copy on their site too. If you see several errors, this is a bad sign.
Do you react well as you go over the copy on the Direct Response Copywriter's site? This involves more than simply noticing errors in grammar and syntax. Does the web copy move you to feel any sort of emotional reaction? Does the copy make you like the writer? Does the copy make you want to follow up and find out more about them? Does the web site copy make you feel like you need to hire the writer straightaway? Does the website copy make you want to run away? Does it push you to click to read be inflamed? These are all important reactions and you should heed to them.
Do a bit more inquiry on the writer. Look for reviews for the writer on third-party sites and online click reference forums. It is probable that the only reviews on the Direct Response Copywriter's site are going to be positive ones. Do a search for the Direct Response Copywriter's name to find out if any reviews or testimonials pop up in places that are not run or that cannot be rigged by the writer. These reviews demand your special attention. You need to also request the writer to give you several references. Make sure that you follow up and actually get a hold of those references and obtain an honest opinion from them.
It is crucial to actually go over any samples given to you by the writer. Ask for more samples than are available on the writer's web site. This is especially crucial if the Direct Response Copywriter claims he or she is an expert in an area. When the writing reads like it was copied from Wikipedia or is particularly unclear, you better find someone else.
There are numerous different ways to see if a Direct Response Copywriter is worth spending your money. It is essential that you do your homework and look beyond the person for information regarding his/her reputation and character.